2015
G20 Leaders' Summit, Türkiye
Produced the official international broadcasts of the first G20 Leaders' Summit hosted by Türkiye.
Istanbul · Global business
M.Onur
Tayşu
Chairman, IQLOOP Group · International Business & Strategic Relations
- Trade
- Investment
- Representation
- Media
- Strategic Relations
For more than twenty years I have worked where Türkiye meets global markets: promoting sectors abroad, building international media programs, and bringing companies, institutions and investors to the same table. Today I chair IQLOOP Group, where that network is put to work for trade, market entry, representation and investment partnerships.
- TR Türkiye
- RU Russia & CIS
- EU Europe
- GCC Gulf
- ASEAN Southeast Asia
- LATAM Latin America
Now · since 2026
Chairman of IQLOOP Group
From brand to marketIQLOOP Group is an Istanbul-based market-entry group with marketing at its core. It makes brands and sectors visible, takes them to market, runs the sales side and, with a partner, opens access to financing. I lead the group's international relations, strategic partnerships and business development, alongside CEO Berkcan Kaptan.
IQLOOP Marketing
Lead agency for brands: strategy, creative, in-house production, performance and technology.
My role: senior client relationships and international brand mandates.
IQLOOP Media
Own and represented media: SeenThis Türkiye, MyGarage, Lebensmittel Zeitung (LZ) and a network of 100+ international publishers.
My role: publisher partnerships, including IQLOOP's role as LZ's advertising and cooperation partner in Türkiye.
IQLOOP Sector & Public Affairs
International promotion, press delegations, B2B programs and editorial campaigns for exporters' associations, sector bodies and national programs.
My role: the area I have built over two decades, from TİM projects to country and sector campaigns.
IQLOOP Trade & Industry
Production, value-added seafood (Marevida), food and commodity trade, authorized distribution in multiple international markets, and international expansion.
My role: Partner at Marevida; buyer, distributor and partner origination abroad.
- countries active
- 15
- international publishers
- 100+
- exporters' associations we work with
- 61
- production capacity
- 17,754 m²
- export sectors
- 27
- export markets
- 8
- MyGarage downloads in six months
- 55,000+
- country financing network, via partner
- 5
Focus
If you have a serious opportunity in or with Türkiye, this is where I come in.
I work on a small number of mandates at decision-maker level. IQLOOP teams run research, proposals, follow-up and execution.
01 · Deals
Cross-border deal origination
Finding, qualifying and bringing the right parties to the table: buyers, suppliers, distributors and strategic partners on both sides of the border.
02 · Representation
Your executive office in Türkiye
For foreign companies that want Türkiye without opening a country office: distributor selection, sector and institutional relations, visibility and sales development.
03 · Media
International media & influence
Editorial visibility, CEO positioning and special reports through IQLOOP's network of 100+ publishers and represented media.
04 · Sectors
Sector & country promotion
International positioning programs for exporters' associations and sector bodies: press delegations, B2B matchmaking, trade fair programs and Turquality-supported campaigns.
05 · Trade
Trade & industry
Seafood, food, cosmetics manufacturing, building materials, petrochemicals and industrial commodities, run through IQLOOP's production and distribution base.
06 · Capital
Investment partnerships
Introductions between companies, investors and strategic partners, and access to corporate and international financing through a partner network in five countries.
Approach
How a mandate runs
Access is only useful when it leads somewhere. Every engagement follows the same four steps.
- 1
Brief
We define the target: market, counterpart, volume and timing. If it does not fit, we say so early.
- 2
Map
We map decision makers across our networks in Türkiye, Europe, Russia & CIS, the Gulf, Asia and Latin America.
- 3
Table
Qualified meetings at management level, prepared on both sides.
- 4
Close
IQLOOP teams carry the work through proposals, documentation, logistics and communication.
Track record
Selected work
Programs I led or coordinated before IQLOOP Group, and the reason the network exists.
2017
International Media Forum
Organized a forum of about 150 senior media representatives from 50 countries.
2017-2018
Turkish Citrus · Discover the Potential
Coordinated international media campaigns in Russia that won two Gold Print Awards from the Russian Publishers Union.
Türkiye-Russia Media Forum
Organized a media forum to rebuild dialogue after the 2015 diplomatic crisis between the two countries.
2021
50 Legendary Brands
Campaign that took first place in the world brands category for the Turkish fresh fruit and vegetable sector.
“Kalbimin Sultanı” co-production
International coordinator of the Turkish-Russian series produced under Gazprom Media Holding with KIT Film Studios, aired on Channel One Russia and Star TV.
2012-2015
Turkish Exporters Assembly (TİM)
Organizing team of the first Turkey Innovation Week (2012); contributor to “TİM İlk 1000” and TİM Report; strategy and communication advisor.
2007-2012
EUbuild projects
Key role in two multinational projects funded directly by the European Commission and delivered in Türkiye.
Career
From the stock exchange to the boardroom
- 2026-IstanbulChairmanIQLOOP Group
- CurrentIstanbulPartnerMarevida, value-added seafood exports
- 2021-2026IstanbulFounding Partner, Vice Chairman & CEOIQRN Technology and Communications, today part of IQLOOP Group
- 2018-2022IstanbulChief Advisor to the President & VP of the High Advisory BoardREBTEK, Russian Economy, Science and Technology Council
- 2013-2018LausanneFounding General CoordinatorGlobal Connection International Media SA
- 2012-2015IstanbulStrategy & Communications AdvisorTİM, Turkish Exporters Assembly
- 2012-2013IstanbulProjects CoordinatorOMMedya
- 2007-2012IstanbulDeputy Secretary GeneralTürkiye İMSAD, Building Materials Producers Association
- 2003-2004AnkaraBrokerNurol Securities, Istanbul Stock Exchange
Graduate
Clark University, Massachusetts
MBA, Global Management and International Finance (2004-2007), graduated with honors. Took part in Harvard University team projects; research and teaching assistant at Clark.
Undergraduate
Dokuz Eylül University, İzmir
Business Administration (2003). EU expertise training, Ankara University European Community Research Center.
Languages
Turkish · English · French
TED Ankara College (English) and Ankara Anadolu High School (French).
Networks & recognition
Business communities from Europe to Asia
Memberships
- EUTrade, European Business ClubMedia & Communications Sector Executive · Vienna2023-
- ASEAN CEO ClubMember · Jakarta2023-
- Asia CEO CommunityMember · Hong Kong2023-
- G20 Young Leaders AssociationInternational Ambassador · Geneva2017-
Previously
- TURKONFEDInternational Board Member2023
- Latin American Business ClubVice President · Istanbul2023
- LAİGEDChief Advisor to the President & VP of the High Advisory Board2019-2023
- G20 Young Leaders SummitRepresented Türkiye · Evian, France
Awards
2021
Legend of the World
Winner, 50 Legendary Brands
2018
Gold Print Award
Russian Publishers Union
2017
Gold Print Award
Russian Publishers Union
Contact
Bring the opportunity. We will bring the table.
Write with a short note on the market, the counterpart you are looking for and your timing.
E-mailonurtaysu@iqloop.co
Phone+90 530 280 53 34
Office
IQLOOP Group
Nidakule Ataşehir Batı, Barbaros Mah. Begonya Sk. 1/2, Ataşehir, İstanbulOpen in Maps (opens in a new tab)